Rugby AU launch ‘Part of More’ campaign

Rugby Australia has launched its new brand campaign – ‘Part of More’ with the goal of making rugby more relevant, inclusive and accessible to all Australians. As part of the campaign they have put together a series of mini-documentaries, which tap into the lives of people who come from different backgrounds but share a strong connection with the game. If you are reading this it is probably because you love rugby too, so please watch, like and share, and let’s all pull together to help grow the game. Be ‘Part of More’.

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Wallabies head coach Michael Cheika, captain Michael Hooper and former captain George Gregan, open up about their connection to the game and how the Australian community is instrumental to their success. This is their story…

 

Josh works for the Northern Territory Rugby Union as the Participation Development Manager. He opens the door to anyone who wants to play Rugby and puts them on the right path to help them grow both on and off the field. This is his story…

 

Raja and her family of five from Sydney shares how Rugby connected them to the wider community. On the field there’s no social status or identity – it’s just about how good you can play. This is her story…

 

Nicki moved to Brisbane looking for a fresh start after seeing a string of mates be led down the wrong path and end up behind bars. Rugby has given him a purpose and made him a better person. This is his story…

 

Caleb and Jimeon are both students at St Johns Public College in Sydney. They first gave rugby a crack in 2014, and share how the sport has kept them out of trouble and off the streets. It’s taught them about self-discipline and respect, which has changed their outlook on life and who they want to be. This is their story…

 

Amy from Jindabyne, New South Wales started playing rugby at nine-years-old and was the only girl in the team. When U12’s finished she had nowhere to go, so she rallied together a group of girls with the help of her Dad and coach, and created a team who became unstoppable. This is her story…

 

Lakeisha from Dubbo reveals how Rugby has transformed her confidence. She’s proof that size doesn’t matter in Rugby because despite being one of the smallest girls on the team she’s unstoppable on the field. Her dream is to make the Olympics and inspire other girls that you can do anything. This is her story…

 

Billy from Narromine, New South Wales claims rugby is the lifeblood of his town. Narromine has survived some terrible droughts which often goes hand in hand with mental health problems. However the local rugby club has helped pull a lot of people through, and recently raised $13000 for those battling with depression. This is his story…

 

Australian Women’s Sevens star Charlotte Caslick shares the hurdles she faced at a young age. While at school she tried to put a Rugby team together however the idea got rejected. With the support of her dad she managed to convince a group of girls to take part in a national tournament which led to her being selected for the Australian Youth Olympic team and the rest is history. This is her story…

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